This article is published on the Longfinance Pampleteers Blog. 6 January 2020.
We revisit Vision 2050, published in 2010, by some two hundred CEOs of some of the world’s largest corporations of the World Business Council for Sustainable Development (WBCSD). We particularly focus on a Vision 2050 ‘must have’, true value pricing by 2020, to achieve a sustainable world by 2050. We look at what true value pricing means in practice within current regulatory regimes, through the supply chain of West African shea butter, which is used extensively in the cosmetic, food and confectionary industry worldwide.